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2018 NPS® & CX Benchmarks

The Tactics and Practices of NPS Leaders

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Financial Services NPS® Benchmarks

Measuring and growing the Net Promoter Score® in the banking and financial services industry has never been more important. With customers becoming increasingly tech-savvy and expecting more personalised banking experiences, banks simply cannot afford to operate in the traditional inside-out CX approach. The good news is that a recent FSI...

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4 Key Ingredients Fuelling Apple's High Net Promoter Score®

Apple is one of the biggest advocates of the Net Promoter Score®. The multinational technology giant introduced the NPS system back in 2007 and since then has been systematically listening to customers and managing its business in response to their needs. Since rolling with NPS, Apple has achieved one of...

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How NPS® Helped LEGO® From Going Bankrupt

Can you imagine that a beloved brand like LEGO® nearly went bankrupt almost a decade ago? Up until 2004, the toymaker focused a lot of its attention on initiatives that stretched too far beyond its core brick products, thus losing sight on what mattered the most - whether customers were...

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Technology Industry NPS® Benchmarks

The technology industry has always been a pioneer when it comes to innovations and customer experience. Brands like Cisco, Dropbox, Apple and Veeam Software have repeatedly disrupted markets with their view on customer experience and innovation driven by customer needs. The sector has recently changed the business landscape with such evolving technologies...

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Latest Interviews

Salesforce Uses These 3 NPS® Tactics to Stay on Top of Loyalty

This year, CustomerGauge has announced the launch of their 2018 NPS® CX Benchmarks Report, conducted in collaboration with MIT CISR and NPSBenchmarks.com. Covering 15 different industries —from IT & Software to Telecommunications—the 80+ page report offers benchmarks for key performance metrics including Net Promoter Score®, retention rates, and revenue growth.  The 2018 NPS®...

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“Ask Me Anything” With Jørgen Bo Christensen, author of Next Generation Net Promoter®

Last week NPSBenchmarks.com invited a real NPS® guru, Jørgen Bo Christensen, author of Next Generation Net Promoter® to answer some of the community's most pressing questions. We received numerous requests about additional information on how to succeed with the Net Promoter Score system, how to ensure high response rates with customer surveys...

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[Interview w. Micro Focus] How the Seventh Largest Software Company Utilises NPS

On September 1, 2017, a merger was completed between Micro Focus and Hewlett Packard Enterprise Software.  The combined company became the seventh largest pure-play software company, and the UK's largest technology firm listed on the London Stock Exchange.  Having such an impressive business ranking means Micro Focus knows how...

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Influencers Share CX & NPS® Trends for 2020

Each year new data comes out stressing the importance of customer experience and the Net Promoter Score®. Research advisory firms like Forrester and Gartner regularly publish reports highlighting that some of world's most renowned brands have CX & NPS as their top business priority.  However, the plethora of CX & NPS...

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Latest Articles

3 Ways Microsoft Prioritizes Customer Satisfaction Through Net Promoter Score®

Satisfied customers are the secret to any business’ success, and few companies understand that better than Microsoft. When the company planned to take the Microsoft Office suite and make it into a subscription service as Microsoft Office 365, executives knew keeping in touch with their customer base, and making sure...

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ING: Banking on Net Promoter

ING is a bank and financial service institution currently experiencing a high in its Net Promoter Score® (NPS®)--at least in Australia. In a study conducted by Engaged Strategy, ING was found to be the most recommended bank in Australia by having the highest Net Promoter Score at 48. According to the 201...

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2018 NPS® & CX Benchmarks Report Available Now!

468 companies. 15 different industries. The CustomerGauge 2018 NPS® & CX Benchmarks Report delivers cutting-edge CX insights and annual industry NPS benchmarks. This year, CustomerGauge announced the launch of their 2018 NPS & CX Benchmarks Report, conducted in collaboration with MIT CISR and NPSBenchmarks.com. As part of the 2018 NPS & CX Benchmarks...

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adidas—How the Leader in Sports Apparel Uses NPS® to Stay Ahead of the Pack

adidas , one of the largest sportswear companies in the world, was founded almost a 100 years ago in 1924 in Bavaria, Germany. In the early days, adidas primarily made active shoes, but the company now boasts a wide line of sportswear and sports equipment that puts it in direct...

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NPS Resources

The Net Promoter® Industry Case Study: Fintech

NPSBenchmarks.com hosts the Net Promoter Scores and CX best practices of some of the biggest names in the Fintech sector, an industry that is changing the way customers think about finance. The Fintech industry is booming and offering services that enhance the customer experience beyond what traditional financial services can offer. Think Affirm...

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Measuring NPS® Step 1: The Monetized Net Promoter® Series

We get it, benchmarking your Net Promoter Score to peers in your industry is important for your business. We get asked questions like “How am I doing compared to others in my industry?”, or “What is the average NPS score I should be expecting to receive?” all the time. Knowing the answers to these...

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How to Retain Customers with NPS® [Infographic]

Following the success of CustomerGauge's eBook on Retention, we decided to go ahead and present you the top 3 lessons that will help you become a retention champion! The infographic below covers some of the key snippets from the NPS 101®: Retention Management to Combat Churn eBook. We hope you enjoy...

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2016 NPS® Benchmarks Survey [Report], Part 1

In 2016, NPSBenchmarks.com conducted the largest and only survey of the state of the NPS® industry. With more than 600 responses from companies of all sizes, large and small, the NPS Benchmarks Survey discovered shocking insights on the current state of the Net Promoter Industry.  Based on the responses we...

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Stay Informed!

Every month, you'll receive:

The latest in the Net Promoter industry

Net Promoter best practices

Recently added Net Promoter Scores